What is this video for? e.g. thought leadership, announcement, event recap, personal brand, recruiting

Rough target duration — e.g. 30 seconds, 1 minute, 2–3 minutes

Talking-head / selfie style, voiceover with visuals, interview, screen recording, b-roll with text overlay, etc.

Roughly how should it flow? e.g. hook first, then the problem, then the story, then a call to action — or however you picture it opening, developing, and closing

The one or two things you want viewers to walk away knowing or feeling

Are there specific lines or phrases you want said word-for-word? Or should I write it in your voice from the points above?

Who is this video for? e.g. prospects, industry peers, potential hires, investors

Professional and polished, casual and authentic, bold and provocative, etc.

Upbeat, calm and minimal, cinematic, no music at all, etc.

What should someone do after watching? e.g. comment, message you, visit a link, book a call

Specific facts, numbers, offers, or claims that must appear

Any topics, phrasing, or competitors to steer clear of

Any videos (yours or others') whose style you like — links welcome