Your name *

Your email *

In one sentence, what does your business do? *

Plain language - how would you explain it if someone had no clue what you do?

Who is your ideal client / target market? *

Be specific - the more detail here, the easier it is to write posts that speak directly to them.

Anything else that describes your ideal client?

Mindset, role/title, budget, stage of business - whatever else makes someone a great fit.

What problem were you solving when you started? *

What pain point were you trying to fix, or frustration you personally experienced?

How or why did you get into this industry?

What do you offer? *

Products, services, packages - include everything, even the smaller offerings.

What makes you different from others in your space?

What does a typical day or week look like for you? *

This helps paint the behind-the-scenes picture of your day-to-day life.

What are the top 3 questions customers ask you most - and how do you answer them?

These make great FAQ and educational content.

What's a misconception people often have about your industry or the work you do?

Great fuel for "here's what people get wrong" style posts.

Is there anything about your industry you feel strongly about - something you'd happily debate?

Opinion posts tend to get the most engagement, so don't hold back.

Any numbers, results, or stats you're proud of?

Growth, projects completed, years in business, awards - anything that adds credibility.

Do you have a customer win or story you're proud of?

A believable problem you solved, some emotional moment, business changed.

Give a short introduction about yourself *

Where you're from, what you studied, past experience, your family, and what you do now.

Outside of work, what are 2 or 3 things you're into? *

Hobbies, passions, guilty pleasures - not business.

How would you describe your tone when you speak or write? *

e.g. formal, dry/deadpan, warm, blunt, cheeky, no-nonsense...

Anyone you want to specifically mention in your content, and a bit about them?

Posts with real, named people tend to feel more genuine than vague references.

Is there anything you'd prefer we never post or talk about?

Pricing, competitors, personal matters - no judgement at all.

If you're comfortable sharing, tell me a bit about your family.

What's your main goal from LinkedIn right now?

Tick everything that applies.

Anything else you'd like me to know before we get started?